AI Insights · Timothy · July 2021
Top 5 Hypercasual Games on iOS in the UK, Q2 2021
Explore the performance of the top 5 hypercasual games on the iOS platform in the UK during Q2 2021, including trends in downloads, revenue, and active users.
During the second quarter of 2021, the top five hypercasual games on the iOS platform in the United Kingdom demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at their metrics.
Slime Simulator Fluid Games from Marrisa Wei saw a peak in weekly revenue reaching approximately $28.6K by the end of May, before dropping to about $13K in the final week of June. Downloads showed an initial spike to 22.3K in early April but gradually declined to 2.8K by the end of the quarter. Active users also followed a downward trend, starting from around 15.4K at the beginning of the quarter and decreasing to 8.8K by the end of June.
Magic Slime: Antistress & ASMR by Finger Art Games experienced a decline in both revenue and downloads over the quarter. Weekly revenue started at $11.2K and dropped to around $6.1K by the end of June. Downloads followed a similar pattern, starting at 4.9K in late March and falling sharply to just 214 by the last week of June. Active users decreased from approximately 15.8K to 8.1K over the same period.
Bus Simulator : Ultimate by Zuuks Games showed a significant peak in weekly downloads, reaching 22K in early May, but this number reduced to about 8.2K by the end of June. Revenue peaked at $6.2K in mid-May and then stabilized around $3.3K towards the end of the quarter. Active users saw a substantial increase, peaking at 80.5K in early May, before decreasing to approximately 36.9K by the end of June.
Eye Art: Perfect Makeup Artist from AppDancer maintained fairly stable revenue throughout the quarter, averaging around $3K per week. Downloads, however, saw a decline from 12.4K in early April to 2.3K by the end of June. Active users dropped from around 18.9K in early April to 6.6K by the end of June.
Guitar: tabs, chords & games by MWM had relatively low figures compared to the other games. Weekly revenue hovered around $2.5K, with a slight peak at $2.7K in late April. Downloads started at 3.1K in early April but dwindled to 669 by the end of June. Active users showed a similar trend, peaking at 4K in early April and dropping to 1.2K by the end of June.
These insights are based on data from Sensor Tower, where you can find more detailed information on app performance.
